It’s about good versus evil (content).

This may be a funny thing for a content consultancy to say, but there’s too much content out there. Like content for content’s sake that’s not worth the pixels it’s displayed on, or content that’s just badly planned and executed.

Content like this is evil, and we’ll fight it to the death.

How? By creating as much good content as we can. And as much quality content as our clients will allow us to. So if you’re our client, you’re not just getting good content, you’re saving the world. (Well, not really, but you get the idea.)



If you’re thinking about content, take a deep breath and have a really good think about content:

·  What you want to say
· How and where to say it
·  Who’s going to say it
·  When to say it

The principles are simple, but putting it all together with the right balance of business and user needs is where the challenge often lies. It’s a challenge we’ve taken on with great success many times before, with successful content strategies developed for many iconic clients.


We’ve built our reputations on the ability to take a complex subject and turn it into content that’s easy to understand. And we’ve made it our mission to create content that’s engaging and insightful for the people it’s meant to reach. Why bother doing it at all, otherwise?


You may have heard this before, but for the good of all concerned, it's worth mentioning again: think about the content first when you're designing anything from your new website to a one-page flyer. When content leads, the rest will fall into place. Hey, it works for us.



Content strategy, planning and creation for the redesign of AMP’s website.


Content refresh of AGL’s website.



Content refresh of the South Australian Retailer Energy Efficiency Scheme (REES) website.



Content strategy, planning and creation for numerous ANZ projects, including the redesign of


Some other recent digital content work:

 (We’d love to show you some of these, but they fall under the we-could-show-you-but-then-we’d-have-to-kill-you category)


Chatbot writing for an ASX 50 company’s customer support


Chatbot writing for a bank’s tech support function


UX writing for a bank’s online application


UX writing for a government app


UX writing for a bank’s customer authentication process


It’s not all digital content. Sometimes we go back to our roots:

 ANZ Home Loans brochure

ANZ Bank Accounts brochure


Content marketing


We also do these REALLY well:

  • Video scripts

  • Online tools and apps

  • Content strategy

  • Customer journeys

  • Information Architecture (IA)

  • Voice and tone guides

  • Training workshops

  • Governance guidelines


(They’re all about content, after all.) And while you’re at it, check out our updates.


Simon Wong (or Wongy, if you prefer) has been producing content since he was 18 months old.

While his choice of media at the time (freshly-painted living room walls) didn't exactly meet his parents’ approval, things did get better.

The first piece of effective content he remembers creating was to a girl in kinder, asking her to go out with him. (Thank you for getting his career off to a great start, Azlina.)

After that, there was no turning back.

He’s helped build brands from telcos to trucks and from shampoo to shorts, in markets as diverse as Singapore, Saipan, New Zealand and New Caledonia. And he’s worked on content for everything from apps to television commercials.

Right before forming Team Content, he was Melbourne Content Lead at Deloitte Digital for more than four years, spending his days (and many nights) helping clients with their content strategy solutions, as well as creating engaging content for all forms of digital media.

He's recently spoken at CSForum, a global content strategy conference, and was on the judging panel at both the Australian Web Awards and AMY Awards.

It's a career that has taken him across four continents, given him some shiny pieces of metal to put on his mantlepiece and, most importantly, helped him feed his family.


We don’t have a bat signal or anything like that, but getting in touch is pretty easy anyway. Just email us at or call 0431 196 672.